How can industry development lead to village revitalization?
如何通过产业兴旺实现乡村振兴？

Industry development is key to village revitalization. In the new era, there has emerged a dual-purpose of industry development in Chinese villages: to increase villagers’ income and to achieve green and sustainable development. This case is derived from Hesilu Village of Chengxijiedao of Yiwu City in Zhejiang Province, offering valuable lessons about how to achieve this dual-purpose.
乡村振兴，产业兴旺是重点。新时代的乡村产业既要保留青山绿水，符合生态环境保护的要求,也要变成金山银山，切实提高农民收入。浙江省义乌市城西街道何斯路村的乡村产业振兴之路可为我们提供借鉴。

Hesilu Village has a population of 1,166, covering an area of 3.7 square kilometers. Its distance to Yiwu downtown is about 20 kilometers. The village has transformed itself into one with economic vitality within a decade. In 2008, its economy was based largely on self-supporting family agriculture. Although the village had other sources of income, its collective economy was weak with its collective property having nearly 100 million RMB in debt. However, per capita income of the village reached 43,580 RMB in 2018. Now three green industries (i.e., lavender industry, rice wine industry, and cultural tourism industry) have been developed and are thriving together!
何斯路村距离义乌市区仅半小时车程，共3.7平方公里，总人口1166人，2018年村民人均收入达到43580元。但2008年之前村庄主要以家庭为单位进行自给自足式农业生产，村民收入来源单一，多外出打工、经商，村集体经济薄弱。在时任村主任何允辉的带领下，村庄以薰衣草观光旅游产业为突破口，实现了三产融合，村集体资产从负债累累到超过一个亿，实现了山区乡村的华丽转型。

Hesilu Village has undergone this transformation in five steps. Firstly, it conducted a village-wide planning, which led to the aim at green and sustainable development. Then the village leveraged its proximity to Yiwu downtown, focusing on developing itself into Yiwu’s Provence. Lavender was, therefore, introduced from Europe and Xinjiang Province. Now “Lavender Tours” have become the village’s branding tourism project. High value-added lavender products such as sachets and soaps have also become new growth areas. Thirdly, the village expanded its cultural tourism projects to its ancient village buildings. A well-known landscape and architecture design company was recruited to preserve, plan, and develop these buildings. The addition of “Ancient Village Tours” has further increased the competitiveness of its cultural tourism industry. The fourth step is that the village developed rice wine industry, tapping into its traditional wine making process. Now it is running a public relations campaign for this more recently developed industry through various media such as workshops, displays, and festivals. The fifth step is that in 2018 the village leveraged China’s transformation into a learning economy, hosting groups from around the country who were eager to learn its success in village revitalization. These groups have not only brought revenues to Hesilu Village, but more importantly, popularized its practices associated with green and sustainable development.
第一，何斯路村在全面进行绿色经济开发之前，首先对乡村进行了整体规划，明确乡村未来发展方向，进行村容升级，建为下一步发展特色绿色产业打下了基础。第二，发挥距离义务市区较近的区位优势，从欧洲、新疆等地引进薰衣草，打造属于义乌的“普罗旺斯”。薰衣草观光旅游已成为何斯路乡村旅游的主打品牌，并衍生出生产薰衣草香包、香皂等高附加值的新兴经济增长点。第三，延续文化与旅游这一发展主线，适时提出了古村落修缮计划，聘请知名景观设计公司对古建筑群进行合理规划、保护和开发，在薰衣草观光旅游之外又打造了氛围浓厚的文化旅游线路，进一步提高了竞争力。第四，在开发旅游产业的同时，挖掘当地具有特色的黄酒产业。何斯路村开辟何氏家酿陈列馆，举办何氏家酿曲酒节，提供印染、手工工作室，对黄酒酿造文化进行宣传推广。远期，村庄希望将自然风景、风俗文化、农业生产与旅游等产业深度融合，形成农业产业多功能发展的格局。第五，2018年义乌市开始推进美丽乡村精品路线，村庄就将学习型经济同精品路线相结合，接纳全国各地的学习团队来义乌学习乡村振兴经验，宣传了义乌的美丽乡村实践，也带来了实实在在的收入。

The success in this case lies in proper management of two key issues in the process of rural industry development. The first issue pertains to the influx of capital and resources. This influx tends to maximize the interests of its sources outside of the village, thus neglecting the holistic development of the village. In this case, Party Branch of Hesilu Village practiced its principle of justice, so the interests of the village have been well protected. The second issue relates to the balance between collective economy and self-employed and private businesses. In this case, sufficient space has been given to the latter to participate in the process of rural industry development, which has in turn contributed to the economic vitality of the entire village.
何斯路村的成功之处在于正确处理好了乡村产业发展的几个核心问题。第一，乡村振兴一定需要外来资源，但涌入乡村的外来资源很可能最大化自身的利益，而不顾乡村的整体发展。而村党支部受组织活动原则约束，相对规范与公正，能够较好地的保护集体利益。第二，与很多人的认知不同，集体经济并不是越大越好，一定要留有余地，给个人适度发展的空间，整个村庄才有活力。