How can leveraging the cultural strengths of a village drive its economic development?
如何挖掘乡村文化振兴乡村经济？

As village revitalization strategy proceeds, a key task is to activate economic development of a village. An issue that must be considered by those working at the village level is how to devise a competitive development model that leverages the strengths of a specific village. This case presents such a model called “Nongshihui” – meaning ensemble of farming seasons – in Guozhuangzi Village of Lugou Town in Beijing City.
随着乡村振兴战略的不断推进，如何激活农村经济发展活力是乡村振兴的重要工作之一。如何根据自身的特色，提出有具有竞争力和代表性的产业发展模式，是当代基层工作者必须要考虑的问题。北京市卢沟桥乡郭庄子村以二十四节气为灵感，充分挖掘了本村在饮食、历史风俗、自然景观等方面的农业元素，创办了具有农业特色的文化创业产业平台“农时荟”，有效地增加了郭庄子村产业发展的内生动力。

Drawing inspiration from China’s traditional twenty-four solar terms, “Nongshihui” organizes theme activities associated with farming seasons at the end of each month. For example, experience tours are organized in planting season and harvesting season. Wellness classes are offered in accordance with various solar terms. These cultural tourism projects have become a driving force behind the economic development of Guozhuangzi Village. The economic benefits, in turn, have provided more resources for the village to further develop its unique culture. For instance, writers have been recruited to produce a book “Xiangyin” – meaning folklore – to tell stories about the village’s farming seasons. Competitions have been organized to collect and create love stories and love poems in the village. The theme song of “Nongshihui” has been created and made into a music video. Villagers with musical talents have been organized to form Guozhuangzi troupe.
农时荟强调以文化带活经济，以经济反哺文化，以传统二十四节气为主线，于每月末结合时令举办农时文化主题活动，带动了经济的发展。具体内容包括农耕丰收场景复原体验、农桑亲子乐园、“郭庄子老嚼谷儿”美食、爽神汤品尝、儿童迷宫闯关娱乐、农时健康养生、大槐树之恋拍照、非遗展演等等。郭庄子村还邀请作家按照本村农时文化撰写了《乡音》故事书籍，开展了大槐树爱情故事诗赛征文，创作了农时荟主题歌并制作成沙画MV，组建郭庄子艺术团进行了诵唱。以上活动又进一步繁荣了郭庄子村的文化。

This case presents a successful model of rural revitalization, the model that is marked by positive reciprocity between culture and economy. For one thing, leveraging the cultural strengths of a village can become a powerful inner drive to its economic development. For another, economic development can help a village’s culture to flourish in a more sustainably way.
“农时荟”是乡村振兴实践中经济与文化良好互动的典型案例：通过扎根自身文化，发掘文化优势，带动了经济的发展；通过经济的发展更好的反哺于文化，让其文化更加的灿烂。通过乡村经济的振兴激活了乡村文化的基因，产生了很好的社会影响，是乡村振兴中文化与经济同步发展的典型案例。